DesignAgency, an award-winning international design studio, was responsible for designing the eclectic interiors of Waverley.
Fitzrovia discussed the interior design strategy with founding partner Anwar Mekhayech, who brings an astute international perspective to every project he leads.
Q: What was DesignAgency's role in designing Waverley?
We were responsible for designing Waverley’s public spaces, as well as the interior features and finishes in the apartments. We also contributed to Waverley’s brand identity work as well as the restoration of the interior of the historic Silver Dollar Room. The goal was to help establish a distinctive boutique rental community with interiors and branding that match the vibrancy of its exciting and iconic downtown locale.
Q: Explain DesignAgency's rationale behind key interior design aspects featured in Waverley?
We tapped into our expertise for designing sophisticated and comfortable hybrid spaces — places where people live, work and play. When you enter Waverley, you feel like you’ve discovered a hidden gem. The artful interiors share the best aspects of a boutique design hotel, private members’ club and co-working space, all under one roof. Tenants and locals congregate comfortably in the double-height Lobby Lounge to enjoy solo or social, casual or organized activities.
We outfitted amenity spaces with designer fixtures, finishes and furnishings, creating memorable places to work or socialize. Art by some of Toronto’s most exciting contemporary artists, including Thrush Holmes and birdO (Jerry Rugg), further animates the spaces with bold colours and energy.
Q: Walk us through your design decisions for specific elements of the space.
We designed the suites as personal sanctuaries for young urbanites, choosing a natural palette and adding warmth with wood tones. The finishes are sophisticated enough to live with just as they are but also serve as a perfect backdrop for residents to add their own personality through accessories and treasured belongings. In the bathrooms, we opted for high-contrast schemes and textures that add interest and warmth. Dark gray accents and stone finishes look current but also have a timeless quality.
The double-height Lobby Lounge is energetic and lively. With features such as 10 DEAN, the day-to-night café-bar, a sweeping staircase, massive custom mural by artist birdO (Jerry Rugg) and ample seating, the space is filled with the constant hum of activity and has unmistakable “It spot” vibes.
We introduced a mix of seating styles to create welcoming spaces that accommodate groups and individuals with equal ease. On the mezzanine level, individual break out zones and a mini amphitheater provide the flexibility to host a variety of events such as meetings, talks and screenings. The fireplace lounge incorporates a bookshelf wall and offers a quiet, cozy destination.
Waverley’s Fitness Centre is located on the building’s penthouse level and boasts stellar views of Toronto’s downtown. To honour Fitzrovia’s signature commercial-grade gym brand, The Temple, we configured the gym so that users feel motivated by both the city and the space around them. We used industrial brick and steel to play up the urban setting but balanced these materials with light wood accents in the Yoga Room.
As for the colour scheme, deep blues, and dark grey offset with shades of pale pink and warm brass tones create an eclectic mix. We used richly textured materials throughout the common spaces to add tangible layers to the aesthetic, including an extruded brick pattern in the lobby and raw exposed concrete columns. Plant life introduces soothing shades of green.
Q: What was your design strategy to revamp the historic Silver Dollar Room?
Since it’s a designated heritage site, the historic Silver Dollar Room was completely rebuilt using historical elements that had been salvaged and stored during the construction process. The original bar, terrazzo floor, murals and exterior sign were meticulously restored and reinstalled, through the collaborative effort of DesignAgency, GBCA Architects and Clifford Restoration. New elements in the space, including classic materials such as wood paneling and brick, play on the look and feel of old jazz clubs, while concealed LED accents and other modern lighting help set the mood and update the experience. Our design recaptures the spirit of the legendary music venue but adds significant comfort, style, and atmosphere upgrades.
Q: What sets Waverley apart from other purpose-built rental buildings?
From the distinct character of the building by Kirkor Architects, to its colourful interiors, Waverley speaks of great design and community, echoing not only the vibrancy of the city, but the neighbourhood and its diverse residents. The amenities, lobby café-bar, art and fitness area are all designed and curated to enhance comfort and enjoyment. For those who call Waverley home, we hope our design enhances daily life by thoughtfully anticipating their needs, big and small.